Mike Kissel

Employment

• Marketing DirectorNovember 2019 - present

  Iptor Supply Chain Systems

• Digital Marketing ManagerJanuary 2019 - November 2019

  Iptor Supply Chain Systems

• Webmaster + Marketing OperationsApril 2014 - January 2019

  Iptor Supply Chain Systems

  Iptor Supply Chain Systems is a leading global integrated ERP and supply chain distribution software solution provider. As Webmaster I am responsible for managing various global web properties. In addition to this, I act as Administrator for our Marketing Automation platform and manage social media.

• Email + Marketing Automation SpecialistSeptember 2012 – March 2014

  Cultivate Communications

  I primarily function as an Email Marketing Specialist where I leverage my knowledge of best practices and current industry trends to manage the production of all client and internal email projects. My background in email marketing extends to administration of our marketing automation platform where I work in conjunction with other departments to create & deploy digital assets (landing pages, forms, emails, nurture campaigns, automatic workflows etc.) that support demand generation efforts. Additionally, I regularly contribute and provide thought leadership to Cultivate’s content strategy. In this capacity I have managed the development of buyer personas, regularly contribute to the company blog as a subject matter expert, developed several persona specific content assets like eBooks, whitepapers, worksheets and develop lead scoring and nurturing campaigns that leverage our available content library.

• Email Marketing Specialist + Account ManagerJune 2009 – August 2012

  Data Dog Interactive Marketing

  Data Dog was a boutique digital marketing firm that specialized in strategy development, email marketing and creative design. My responsibilities included Account and Project Management, as well as Consulting and all aspects of Digital Production for email marketing projects.

• Account Executive - SalesMarch 2009 – June 2009

  JADE International

  Sold online marketing services including; web design and hosting, content management systems, email marketing, SEO services. Also responsible for the development of channel partners for company’s retail division e-commerce site.

• Various RolesSeptember 2005 - February 2009

  Frantz Group

  Frantz Group is a full service marketing agency that works exclusively with Fortune 500 technology companies to develop and qualify sales leads for enterprise level technology solutions. I started doing telemarketing lead generation for PLM software and quickly advanced to a team leadership position responsible for product training and reporting. After a number of years I joined the Executive team and sold the company's marketing services.

Education

• BS Communications/Marketing1997 - 2003

  UW Whitewater

  B.S. in Organizational Communication with an emphasis in Marketing from UW Whitewater. My college experience was shaped by 2 study abroad semesters in Australia and Ireland. I was a member and chaired several leadership positions in Zeta Phi Eta, a National Professional Fraternity for Communication Arts & Sciences.

• Cross Cultural Communication 2001 - 2002

  Dublin City University

  Studied abroad in Ireland while pursuing a degree in Marketing.

• International Marketing2000 - 2001

  Deakin University, Geelong, Australia

  Studied abroad in Australia while pursuing a degree in Marketing.

Activities

• Volunteer

  Sarah Kochendorfer Benefit Association, U.A.

  I provide email template design, coding and campaign management for the fundraising efforts ("Swingin' for Sarah" & CF Memorial Golf Event) of the Sarah Kochendorfer Benefit Association.

• Volunteer

  Cystic Fibrosis Foundation

  I provide interactive consulting services and HTML email template coding for the Cystic Fibrosis Foundation's Wisconsin Chapter.