Mike Kissel

DIGITAL MARKETING GEEK

Multi-disciplined digital marketing guy with agency background, now part of the Iptor marketing team.

  • Mike Kissel
  • September 20, 1978
  • West Allis, Wisconsin USA
  • mikekissel09@gmail.com
  • 920.728.0252
  • https://www.iptor.com

Employment

  • Webmaster + Marketo AdminApril 2014 - Present

    Iptor Supply Chain Systems

    Iptor Supply Chain Systems is a leading global integrated ERP and supply chain distribution software solution provider. As Webmaster I am responsible for managing various global web properties. In addition to this, I act as Administrator for our Marketing Automation platform and manage social media.

  • Email + Marketing Automation SpecialistSeptember 2012 – March 2014

    Cultivate Communications

    I primarily function as an Email Marketing Specialist where I leverage my knowledge of best practices and current industry trends to manage the production of all client and internal email projects. My background in email marketing extends to administration of our marketing automation platform where I work in conjunction with other departments to create & deploy digital assets (landing pages, forms, emails, nurture campaigns, automatic workflows etc.) that support demand generation efforts. Additionally, I regularly contribute and provide thought leadership to Cultivate’s content strategy. In this capacity I have managed the development of buyer personas, regularly contribute to the company blog as a subject matter expert, developed several persona specific content assets like eBooks, whitepapers, worksheets and develop lead scoring and nurturing campaigns that leverage our available content library.

  • Email Marketing Specialist + Account ManagerJune 2009 – August 2012

    Data Dog Interactive Marketing

    Data Dog was a boutique digital marketing firm that specialized in strategy development, email marketing and creative design. My responsibilities included Account and Project Management, as well as Consulting and all aspects of Digital Production for email marketing projects.

  • Account Executive - SalesMarch 2009 – June 2009

    JADE International

    Sold online marketing services including; web design and hosting, content management systems, email marketing, SEO services. Also responsible for the development of channel partners for company’s retail division e-commerce site.

  • Various RolesSeptember 2005 - February 2009

    Frantz Group

    Frantz Group is a full service marketing agency that works exclusively with Fortune 500 technology companies to develop and qualify sales leads for enterprise level technology solutions. I started doing telemarketing lead generation for PLM software and quickly advanced to a team leadership position responsible for product training and reporting. After a number of years I joined the Executive team and sold the company's marketing services.

Education

  • BS Communications/Marketing1997 - 2003

    UW Whitewater

    B.S. in Organizational Communication with an emphasis in Marketing from UW Whitewater. My college experience was shaped by 2 study abroad semesters in Australia and Ireland. I was a member and chaired several leadership positions in Zeta Phi Eta, a National Professional Fraternity for Communication Arts & Sciences.

  • Cross Cultural Communication 2001 - 2002

    Dublin City University

    Studied abroad in Ireland while pursuing a degree in Marketing.

  • International Marketing2000 - 2001

    Deakin University, Geelong, Australia

    Studied abroad in Australia while pursuing a degree in Marketing.

Activities

  • Volunteer

    Sarah Kochendorfer Benefit Association, U.A.

    I provide email template design, coding and campaign management for the fundraising efforts ("Swingin' for Sarah" & CF Memorial Golf Event) of the Sarah Kochendorfer Benefit Association.

  • Volunteer

    Cystic Fibrosis Foundation

    I provide interactive consulting services and HTML email template coding for the Cystic Fibrosis Foundation's Wisconsin Chapter.

Technical

  • Email Marketing

  • Social Media

  • Marketing Automation

  • WordPress/CMS

  • SEO

  • Analytics

  • PPC/Display

Graphics & Media Skills

  • Photoshop

  • Premiere

  • Indesign

  • Illustrator

Programming Skills

  • Dreamweaver

  • HTML

  • CSS

  • PHP/SQL

Design Skills

  • Graphic Design

  • Web design

  • Print Design

Email Platforms

  • Marketo

  • MailChimp

  • Lyris

  • ConstantContact

  • Campaigner

  • Active Campaign

Contact info

  • West Allis, Wisconsin USA

  • Email: mikekissel09@gmail.com
  • Phone: 920.728.0252
  • Website: https://www.iptor.com

Let's keep in touch